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The India International Trade Fair (IITF) has been an emblem of India's manufacturing prowess for over three decades, serving as a podium that celebrates the country's indigenous creations while inviting the world to experience the best of global handicrafts.

This year marked a significant milestone as it welcomed hemp industry, including NEOLI, to join its esteemed exhibitors.

For the first time, the India International Trade Fair unveiled a realm for hemp-based products, shedding light on the untapped potential and heritage of hemp from Uttarakhand, a legacy spanning generations.

NEOLI's presence at this illustrious event signifies the evolving market dynamics, its openness to exploring the latent capabilities of hemp, and its commitment to disseminate awareness about hemp seed oils, gaining remarkable recognition.

In the backdrop of a burgeoning hemp industry, this inclusion at the India International Trade Fair stands as a beacon of opportunity. It represents a critical juncture when society is increasingly receptive to the concept of hemp and its diverse product range.

The spotlight on hemp seed oils, known for their medicinal properties and nutritional benefits, underscores the importance of exploring sustainable alternatives deeply ingrained in Uttarakhand's heritage.

Visitors at Neoli Stall
Visitors at Neoli Stall

According to Hindustan Times, the footfall at India International Trade Fair peaked at an overwhelming influx of nearly a million visitors, echoing the amplified interest and business generated by the event, reaching a staggering total of over Rs.1500 crores—a remarkable 57.9% increase from the previous year.

This surge in engagement signifies a broader market embrace and enthusiasm, positioning the inclusion of the hemp industry as a strategic and impactful move.

NEOLI feels immensely proud to stand shoulder to shoulder among the 10 lakh exhibitors, both domestic and international, at this prestigious event.

This landmark participation serves not only as a testament to the potential of hemp but also as a pivotal step towards integrating hemp-based products into the mainstream market, paving the way for a sustainable and innovative future.

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